Tuesday, October 15, 2013

Point of View on Microsoft Surface launch...

Microsoft released RT and then released PRO last holidays, many people don't know this and many people didn't follow the difference,

1. Microsoft RT is based on ARM, really meant as cheaper option for mass consumers. - $399?
2. Microsoft PRO is based on Intel i5 processor, really meant for more productive work and targeting enterprises. - $899?

Do you think this is a good move for customers?
a) Actually, it confuses consumer more especially end users... who are not IT skilled.
b) After releasing RT, MSFT decide to release another product - Surface PRO. They actually killed their own product - RT which is "self destruction"...why would someone buy RT?

Interestingly, Microsoft now is launching Surface on Oct 22 2013 - newer version of Surface and decide to call them as - Surface 2 (without an RT) - does that add to confusion further?

My PoV is = Microsoft go forward should only have 1 high end product - Surface, that's it! Both consumers and enterprise customers need one product who can do all that tablets can do with Office installed so that it can be productive fun. Kill RT and reduce price of PRO and move ahead.... this will enable to have the decent market share for Microsoft in this space. Personally, I believe they have the potential but the road ahead has few bumps!

Cheers-  DJ
 

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